![\"\"](\"https:\/\/pageone.zyndk8.com\/wp-content\/uploads\/2023\/09\/DISSOLVE-LABEL-2.jpg\")
<\/p>\nShop, wash, and wear with less waste.<\/p>\n
Homegrown fashion brand, Bench, recently unveiled a groundbreaking innovation that is nothing short of genius\u2014being both sustainable and practical: a hang tag that also serves as a detergent for your clothes\u2019 first wash.<\/p>\n
<\/p>\n
\u201cWe are consistently looking for ways to improve every aspect of our business,\u201d shares Ben Chan, Chairman of Bench. \u201cThis includes reducing our environmental impact. We understand that there is a lot of room for us to improve on this aspect. Reducing paper waste by shifting to detergent tags may seem like a small effort for others, but we believe that every little thing we can do to improve will eventually add up and amount to something significant.\u201d<\/p>\n
![\"\"](\"https:\/\/pageone.zyndk8.com\/wp-content\/uploads\/2023\/09\/WASHTAG-3-V2.jpg\")
<\/p>\n
Does this mean that you can finally say goodbye to paper hang tags that you only find yourself asking \u201cWhat do I do with this?\u201d after you\u2019ve cut them from your newly purchased clothes?<\/p>\n
![\"\"](\"https:\/\/pageone.zyndk8.com\/wp-content\/uploads\/2023\/09\/STORE-2.jpg\")
<\/p>\n
\u201cBench always has and always will believe in transparency. Currently, there are limitations to the rollout of washtags. That said, we hope to be able to apply this to all our fashion products moving forward,\u201d adds Chan.<\/p>\n
The first of its kind in the country, Bench\u2019s Washtag is made completely of detergent sheets from the tag to the twine, and printed with biodegradable, non-staining ink. Simply put, 100% detergent, 0% waste.<\/p>\n
![\"\"](\"https:\/\/pageone.zyndk8.com\/wp-content\/uploads\/2023\/09\/DISSOLVING.jpg\")
<\/p>\n